One of the things that Amazon sellers dread is the suspension of their Amazon account. The number of suspended Amazon accounts is erratically increasing over the years. With this being said, it’s no brainer that some sellers will fear for their accounts.
What Does A Suspended Account Mean?
The suspension is the temporary blocking of your account. Your operation at this point is temporarily halted. Plus, your reputation is tarnished, which can lead to poor sales and poor branding in the future. The good news is you can still appeal about this suspension. You just have to follow the Amazon plan of action, which can either be through the customer service or email channel.
What Does A Suspended Account Because Of “Poor Performance” Mean?
When your account is suspended because of performance, it means Amazon had noticed your poor “Seller Central Performance” metrics.”
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Amazon wants their site to be top-notch; that means, your account should be top-notch too in terms of product delivery, product quality, customer service, responsiveness, and more.
If your Amazon account is suspended due to performance issues or some other issues, don’t panic. Take a deep breath and do something about it. Don’t dwell on the problem. Focus on the solution.
What Are Your Next Possible Actions?
Investigate why Amazon suspended your account in the first place. If your account was suspended due to poor performance, look for the previous warnings and notifications from Amazon about it.
Check your Seller Central Performance Metrics. If your metrics seems okay and doesn’t coincide with the notifications and warnings, communicate with an Amazon representative immediately. If your Seller Central Performance Metrics show some performance problems, keep tabs on those problems and communicate with an Amazon representative.