THE ABCs OF SEO – Search Engine Optimization

If you want to be found in the search engines, it is important
that you add search engine optimization to your action list. In
a nutshell, search engine optimization–or SEO for short–is the
process of making your web pages “search engine friendly.”

SEO is a relatively new marketing industry. Although there are
many purported experts, most of us who call ourselves SEO
specialists are learning. The search engines are constantly
in flux, so SEO techniques that worked yesterday may not
necessarily work tomorrow. As a result, it is exceedingly
important to keep up with the fervent pace of the Internet, and
the search engines in particular.

One of the frustrations of search engine placement is that your
rankings are constantly fluctuating. The key to a successful
search engine optimization campaign is creativity, perseverance
and practice, practice, practice. Do not try to fool the search
engines by “tricking” them with unsavory techniques (e.g.,
keyword stuffing, cloaking, hidden text) because you will risk
having your web site lose favor with the search engines, or
worse, getting banned altogether.

If you are developing a new web site or redesigning an old one,
now is a good time to think about search engine optimization.
This article will describe the process of optimizing your web
pages for the search engines, as well as highlight some of the
other components that are important for a successful search
engine marketing campaign.

WRITING KEYWORD-RICH WEB COPY

I’m sure you’ve https://www.alexandremthefrenchy.com/ heard the old cliché: Content is king. Well,
you know what, it is! Although the Internet is graphic-rich, it
is a text-based medium. Information is what your visitors are
seeking. If you web site doesn’t present the information they
want, don’t forget your competitor’s web site is only one mouse
click away.

Search engines need copy to know what your web site’s theme is
and how your site should be indexed in their directory. If your
home page consists solely of a Flash movie or an image map,
there will be nothing for the search engines to index. Flash is
cool, but it is not so cool when your web site doesn’t come up
in search engine results.

So, how do you write keyword-rich copy?

The first thing you need to do is identify the keyword phrases
that are important and relevant to your web site. For instance,
how would you describe your company, products and services? More
importantly, how would your visitors describe your company,
products and services? Although the answer may seem like a no-
brainer, it really isn’t, because you need to think outside of
the box. You need to get into your visitor’s head and think like
your visitor. What search terms would they use to find your web
site?

A good place to start your keyword research is by looking at
your log files. What search terms are your visitors using to
find you? Armed with this information, you can begin researching
the popularity of those terms. Researching your keywords is a
very important task, because if you target the wrong terms, your
traffic will suffer. Although your site may rank number one for
some obscure term, if no one is searching for that term, your
site will not be found in the search engines.

There are a number of handy tools available online to help you
begin building your list of relevant keywords. Overture
(formerly Goto.com) offers a Search Term Suggestion Tool on its
web site that will not only tell you how many times a particular
keyword phrase was queried in the past month, it’ll also present
you with a list of alternative terms to consider for your search
engine optimization campaign.