Ecommerce Growth Has Slowed But Still Positive. Beat the Recession with Online Sales

One thing is clear though, it is going to be harder for online businesses to sustain the heady growth rates of the past ten years. It may be time to work hard at website design and marketing strategies to continue growth and stay abreast with competition.

All e-commerce companies that have experienced the one-time high in online sales after launching the website know that this phase has to be followed up with a lot of hard work. Constant improvisation and optimization of the website is required. In the current recession, this strategy becomes even more important. E-commerce websites must adopt latest technologies, design and marketing strategies to improve the customer experience and increase sales.

Effective e-commerce development during recession

Here are a few tips on e-commerce development during the economic slowdown:

A good time to launch new e-commerce websites

Businesses are deferring the launch of new projects during the economic slowdown, but not e-commerce websites. As mentioned above, online sales are growing in spite of the recession even though traditional brick and mortar retailer have seen a decline in their sales.

Effective website design to improve conversions

E-commerce websites should incorporate website design elements that improve the customer experience. Minimize the clicks involved in a transaction. Generate add-on sales suggestions.

Higher ROI

Higher return on investment (ROI) is what differentiates an

e-commerce outlet from a traditional departmental store. E-commerce outlets do not have the same overheads as brick and mortar stores, and should focus more on business aspects that will increase ROI.

Offer incentives to buy online

Retail owners would do well to provide incentives and offers to divert their customers to their web outlets. E-commerce websites have lower overheads and the profit margin is higher.

Draw attention to discount offers

Customers have tight budgets and e-commerce website design should highlight the discounts and offers and make them readily accessible. This encourages more buying.

E-commerce websites may be experiencing a slower growth rate than past years, but the fact that they are still growing in the recessi